Nelly ft Kelly-'Dilemma' Genre

Nelly ‘Dilemma ‘video is a classic RnB music video that was released in 2002. It followed all the conventions on an RnB music video the music video for "Dilemma" was filmed on Colonial Street, part of Universal Studios backlot. The same location is used during filming of Desperate Housewives Nelly can actually be seen sitting on the stairs of the Johnson Home (which is Susan's house in the series), while Rowland arrives to, and sits at the stairs of, the Morrison Home. There is a clear narrative shown in this video a new girl has moved into this new neighborhood and this Nelly.He begins to speak to her however she has a boyfriend but it doesn’t stop her liking Nelly and therefore she creates her dilemma weather to pick her current boyfriend or leave him for Nelly that’s a ‘dilemma’.

In the opening scene of the video the names of the artists appear on the screen which is used to introduced the artists to there audience and the title of the song is also shown. The lyric immediately express to us that Kelly has a dilemma ‘even when I’m with my boo I still think about you’ as the video goes on the shots that are used are to show that there is a happiness and strong relationship between everyone in the neighborhood as her boyfriend arrives he seems isolated.The artist clothing also convey the type of genre the music video is Nelly in a basketball top chain Gucci hat expressing his wealth and helps the audience understand his image which most fans of Nelly would no his signature plaster across his face. There are scenes where it shows Kelly and Nelly dancing suggesting that they have that connection the video continues with a steady pace all throughout the music video there are slow motions editing to express the feelings between both artists in the video. Many close up shots are used to show the facial expressions for example (4.08) to show her disgust that she show Nelly with another girl there is a split screen editing in the video to show how both artists facial expressions when watching each other (1.52) the reason for these different shot is because the video is also very performance based and it helps the artist really connection with the audience through these close-up shots and the slow motion editing. The video is performance and narrative based on a RnB genre straight as the narrative begins the immediate connection between both of them when they first see each other as the story develops Kelly’s boyfriend begins to act up and Nelly like he said in his lyrics ‘Cause I wait for my cue and just listen, play my position’ and that is what Nelly does. Which is a example of the relationship between visuals and lyrics.

This video is a very different style to Nelly’s previous music videos he doesn’t change the genre of his music but this video shows a different style to nelly.nelly in his previous videos is that player that gangster with lots of women surrounding him and money flying everywhere while in contrast to that this video is very calm and mellow and shows a more affectionate Nelly which has broadened his fan base showing that he has ideological power. The image that is being portrayed of Nelly is that he is that caring loving person that will try his best to get a girl that he likes the ay the record company try to sell this track is by connecting with people in the same situation and help people understand that when they like someone they should take a gamble. The conventions of this genre are used very well emotions of a female (Kelly) are shown which is seen in the narrative perspective the appearance of Kelly was with high heels jewellery and looking ever so fashionable and Nelly which I have described previously. Cars which I featured in the video that the time of this video the car was very expensive which expressed to audience the wealthy side of the video because it was a love story we cant be surprised that there wasn’t mean women in the video and money flying everywhere but most of the conventions where ticked. Just to conclude the video is a very different type of video that we have seen form a artist like Nelly although is doesn’t use all the conventions of a RnB video is uses enough the video is based on a narrative about two people begin in love but the other has a dilemma weather to pick her boyfriend over her new crush. The lyrics are simple however a powerful effect of the audience has especially the ones that are in the same type of situation.