Music Magazine Advert



Patrick Ogwugu from South London is a gifted young MC Disc-Overy is is the name of his album a fiery first effort from the 21-year-old, packed full of intricately produced tracks all propelled by buzzing electronics, epic riffs, pianos and strings. Kelly Rowland, Luke Steele, Ellie Goulding and Swedish House Mafia all appear, but it’s the strikingly personal lyrics his name like I said is Patrick Ogwugu however he has a stage name ’Tinie Tempah’ which is now near enough world known his stage name allows him to take a different type of persona and bring a different side of him other then Patrick Ogwugu but as Tinie Tempah.
The font of the advert is rather shape and powerful the colour really allows it to stand out beyond the rest of the image because the big difference in colour. The font isn’t big but is very noticeable to his target audience. Also the ‘A’ are missing the gap in the middle, which makes them look like triangles, this would please the trendy ‘hipster’ fans also suggesting that Tinie Tempah could be quiet artist and articulate. The way that the title is displayed it bring the right meaning and features to inform his target audience with his simplistic styling of the ad presents Tinie Tempah as a stylish artist.


Onto Tinie Tempah’s image firstly he is centred in the middle of the advert to obviously dominant the whole ad. Its very amazing how he presents himself in this image there are many ways in which his target audience could approach his meaning of the image. When we look at his clothing we can see that his is stylish his quiet wealthy we can interpret that by his watch and other jewellery that his wearing. Secondly Tinie is shown in a light which can symbolise purity protection or even more simple jus him being in the limelight all these factors allow us as an audience to see that he feels cemented and comfortable. An for his target audience they would feel great and would encourage them to want to buy the album in-between his arms it shows massive cities like the city of new York which contains the Empire State building and the city of London which holds the Big Ben. This could convey that Tinie feels that he may own these cities and both the whole of London and new York will know the name Tinie Tempah which shows that his ambitious and has goals that his yet to achieve and this as a fan of Tinie may motivate you to go for your dreams and goals and not give up because he is yet to give up on his dreams.When looking at the image you wouldnt know weather he is a rapper or a singer and could come as an advantge that people may want to find out and buy a CD.

The key features of the advert that would drive people into shops to want to buy and listen to his music and become more inspired by what he says. The image could also be seen in a way of him wanting to protect and guide cities to become better and understandable about how hard life is for does that grew up like him at the bottom and had to work up. Tinie Tempah would be sending out a message to allow people to become clearer about life and to be able to understand the troubles and problems people face and how to over come there worries and misfortune. This again expresses Tinie Tempah as big inspiration and influence to those that feel that life is running away from them and this conveys the type of musician that Tinie is and that’s why people love him and want buy his music. Tinie also in this image has these glowing colours around him making him seem magical and mysterious almost like an angel without wings watching over us.

When you look at the background of the image there are tiny starts behind him almost suggesting his outer space or in another world suggestion that he has moved on to bigger things as he now has the universe behind him his image is direct actually watching us his audience but covering his eyes portraying himself as a type of superhero watching over us but hiding his true image. His name fulfills his hip hop credentials and the image fulfills the alternative part. Tinie is presented as stylish rather than thuggish; this is atypical of other rappers tinie’s target audience, would be older teens and young adults that would firmly agree with this ethic of togetherness and determination to be the best you can be.

Fiest Digipak




Born Leslie Feist in Amherst, Nova Scotia, singer/songwriter Feist goes by her surname when it comes to making music for a living. The songstress relocated to Calgary at a young age and got her start playing in an all-girl punk band named Placebo (not to be confused with the U.K. modern rock act of the same name). After winning a battle of the bands contest, Placebo (whose members were still in high school) played their first gig opening for the Ramones in 1991, and for the next five years, Feist perfected her rock & roll ways
Fiest is the name of the digipak that I am going to analyse when observing the front cover of the digipak it presents itself as being quiet unique the image in the centre of the cover is very dominant and effective and the way it’s done is by the white background. That helps in become as dominant as it is the way the title is posted is also very different but also powerful on the cover because of the colour of the lettering the black always dominant over white. The lettering is very different to other covers with half of the title sitting up against the other half of the title This continues the black and white theme of the digipak as the images are mostly black and white and the backgrounds are white throughout the digipak.

When observing the central image of the digipak it is very noticeable to identify that his is topless. But it is hard to tell due to the heavy shadowing; Fiest seems to be doing this to continue the simplistic theme rather than being sexual. However because the was she is positioned in the image the audience wouldn’t really be able to see explicit parts of her body the strays of light going across the image stand out deeply due to the darkness of the image the image is also a close-up shot and allows the audience to be as close as they can be the image
Fiest like most artist do is the dominant and main image of the digipak when looking inside the digipak I can identify she has a range of unique pictures expressing to the audience she has different interests by her bringing together different types of images its allows her target audience to be aware that she’s different and has something different to offer to the average artist. The other dominant image is of string, this features on the front cover image and then twice in the digipak. This could be to suggest that everything is somehow connected; however there can be various interpretations, Fiest probably wanted it this way too.

The four picture of the digipak shows a image of fiest in black and white she also appears to be naked in the image which is very strong and powerful allowing the audience to really connect with the image and because it is also a close-up shot it allows the audience to take all that he or she can from the image. It’s a dark doll moody image her eyes are looking very direct perhaps to make that connection with her target audience it is very interesting the way she bring her hair down to one side to maybe allow us to observe her strong cheek bones. The third image is odd in my opinion it has different colour of sowing material this might express to the audience that she’s articulate or maybe there could be a message behind it and the colours could symbolise her different characters.

Finally her second image is very interesting it shows a white background with a human body with these unique patterns around it. When first looking at it I seemed to be very baffled about the image but when observing it closely an idea occurred to be of what it could mean. Around the head area of the body you can see that there is a small little pattern and around the heart area there is a much bigger eider pattern. This could convey that her unique ideas and thoughts when singing or writing lyrics mostly come from her heart hearty and not her head and strong fans of fiest would also agree with me about this idea. Around the mouth area you can see that there are patterns that are coming out of the mouth of the body which would perhaps symbolise the ideas and her thoughts from her heart are coming out for us her audience to hear and to understand.
Her target audience would be indie 20-30’s year olds due to the heavy 70’s influence and nostalgia that she offers.

Evaluation of planning

Planning wasn’t difficult while observing various R’N’B music videos I enhanced the ability to achieve most of the key factors I needed to include in creating and planning the music video to a satisfactory standard. The relationship between the lyrics and visuals will be an illustrative one, as the video is performance based, the narrative will illustrate the lyric. The music and visuals where very closely linked together I demonstrated a fusion between the narrative and performance 2:16.The way I have structured out my video the audience will be very aware of the storyline this is because I have linked the lyrics and the narrative very closely. In the video I have decided to have many close-up shots to express the feelings of both characters and to help the audience have that connection with the two characters. I decided that in the narrative to have a basic costume for the female character due to the fact that she’s at home to bring that realism to the video the male actor I decided to be casually dressed the locations to me where appropriate for the narrative I wanted to use. When it came to the solo performance I wanted to have a powerful and strong personality to really cement the ownership of the stage and really bring out his emotions when singing .The video will contain some scenes in grey to emphasise to the audience that they are crucial scenes to the narrative. Like most narratives the story comes to a happy ending with ‘Mario’ proposing to his girlfriend after realising who he really loves and wants to spend his life with.

Music Video