Analyses Of A Music Magazine Advert



The Magazine advert that I am going to be analysing is the magazine advert of 5o Cent .After releasing his mixtape Guess who’s Back? in 2002, he was discovered by rapper Eminem and signed to Interscope Records His commercial debut album Get Rich or Die Tryin' (2003) earned him a Best New Artist nomination at the 46th Grammy Awards a Billboard Music Award for Album of the Year, and the ASCAP Songwriter of the Year Award. 50 Cent's second album The Massacre (2005) earned him five Grammy nominations, six Billboard Music Awards, and another ASCAP Songwriter of the Year award. His third album Curtis made him the Best-Selling Hip-Hop Artist at the 2007 World Music Awards. Currently, 50 Cent has received 69 awards from 83 nominations

When studying the advert the colour immediately comes to my attention and already indicates to us the tone of the magazine which can be perceived as a dark gloomy tone to express evil and destruction to the audience. This perhaps was created to draw the attention of 50’s target audience. The artist’s name is very clear to she this is assisted by the font and size of the artist’s name it is also helped by the colour because the background of the advert is dark and the white colour really stands out clearly. The sub text which I believe is the name of the album is also clear for the audience to see however isn’t as dominant as the artist’s name this could suggest that the artist name is more important and would have a bigger effect on his target audience. The name of the album is in a font that would suggest a more aggressive tone to the advert and the name of the album ‘Before I self destruct’ also encourages his target audience of that aggression and hunger almost the font of the text would also expressing that it was handwritten.

The central image is of the artist 50 cent who is looking directly at his audience this has been done to draw his audience and to connect with them .There is a fog behind the artist image to suggest that there is something burning and there has been effects on the face of 50 Cent he has been burnt to which conveys violence and aggression you cannot see his eyes which would suggest to his audience that he may be in the dark about something. When looking at the title ’before I self destruct’ and the central image there is a link allowing us to understand that he wants to complete his something of achieve something before its to late and the image allows us to observe that there isn’t much time because he his already burning. When looking at the facial expressions of 50 cent it is very bold and serious allowing his audience to understand that he means business and that his out to achieve and not fail . The layout of the advert is very simple but effective by making it easier for the audience to understand the meaning of the album without having to read about it.

The image allows those that know about 50 Cent to straight away spot what genre of music he does and what type of person he is. The dark and aggressive look that 50 Cent is expressing is of rapper he promotes himself as being very dominant not only in the advert but everywhere his clothing is also dark making himself stand out as a kingpin.

At the bottom of the magazine advert the date is shown to inform the audience about when the album will be released